WHY KICK ASS?

If everybody did just one thing to make the world a better place, the world would be 7 billion times better…right now.

Our Mission:

• Through adventure, we instill love for our natural world, explore the best ways to protect it, and provoke individual action toward a sustainable future.

Our Vision:

• Create a network of organizations and resources providing quality information to consumers about ecotourism and conservation.
• Increase awareness of how our choices affect our natural world.
• Mainstream sustainable travel practices.

Our Values:

• Sustainability. We believe in minimizing our (negative) impact on the planet, not just through our subject matter, but also in our production and everyday lives.
• Integrity. We believe in honesty, personal responsibility, compassion, and commitment in all we do; we stand by our words, beliefs, promises, and yes, even our fart jokes.
• Humor. We believe you can find humor in everything...EVERYTHING. Laughter totally surmounts the seemingly insurmountable.
• Optimism. We can do this. We can save the planet. We acknowledge the challenges in the world, and we focus on the solution. "Yes, and..."
• Adventurtainmucation. We believe that adventure, education, and entertainment can all exist together. You do not have to sacrifice one for another. And you get to make up words! We are not beholden to you, Merriam and/or Webster (though we love your work)!